The Viva Factor: Arizona and Maná

Listeners of a Spanish-language radio station in Phoenix heard ads in early May asking them to text their political opinion… and maybe win concert tickets. Is this data mining or a clever new strategy? Fernanda Echavarri walks us through the ads and Matt Barreto analyzes it, looking for the “Viva Factor.”

Since the 1952 presidential campaign, when candidate Dwight D. Eisenhower used the slogan “Viva Eisenhower” in an initiative to attract Mexican-American voters, whenever political candidates have wanted to signal to Latinos, they place the word “Viva” in front of their names. Our new series looks for the “Viva Factor,” the ways in which candidates and both parties aim to draw in the Latino vote.


Click here to download this week’s show. To hear the actual radio ad in Spanish, click here. To hear it in English, click here.

Explaining Comemierrrrr… coles

This week’s segment rates an ad giving it a “comemierrr… coles” rating to test pandering to Latinos. The expression “comemiércoles” substitutes the naughty half of a Cuban expression for “B.S.” with the Spanish word for “Wednesday.” Consider it your Spanish lesson for the day.

 Fernanda Echávarri is a reporter for Arizona Public Media in Tucson, Arizona. Echávarri, a graduate of the University of Arizona School of Journalism, contributes stories to radio and online. She started her career in print journalism as a reporter for the Tucson Citizen. She then went on to work for the Arizona Daily Star, where she focused on public safety and investigative reporting. Echávarri received a Freedom of Information Award from the Arizona Newspaper Association in 2011 for her work in a series published in the Arizona Daily Star.
Matt A. Barreto is an Associate Professor in political science at the University of Washington, Seattle and the director of the Washington Institute for the Study of Ethnicity and Race (WISER). He is also the director of the annual Washington Poll. He received his Ph.D. in political science from the University of California, Irvine in 2005. His research examines the political participation of racial and ethnic minorities in the United States and his work has been published in the American Political Science Review, Political Research Quarterly, Social Science Quarterly, Public Opinion Quarterly, and other peer reviewed journals.

America Bracho: the OC Health Genie

For America Bracho, health is more than just the absence of disease. She believes having parks, access to healthy foods and being civically involved are just as important. When she arrived in Santa Ana, California, over a decade ago, few services focused on children with diabetes, a growing problem in a city with many low-income Latino families. We feature Bracho, the founder and executive director of Latino Health Access, a center for health promotion and disease prevention, as one of our Health Heroes.


Click here to download this week’s show.

America Bracho is the founder and executive director of Latino Health Access, a Santa Ana based organization dedicated to the health needs of Latinos in Orange County. A native of Venezuela, she worked helping fight several epidemics, and moved to the U.S. in 1986, where she helped fight HIV/AIDS. She also a consultant for the Pan-American Health Organization and is nationally recognized as an expert in Latino Health issues.

The Threads That Bind

A group of Latina immigrants turn stories of hardship into beautiful quilts as part of a group called “Los Hilos de la Vida” or Threads of Life. Lisa Morehouse reports from California’s Anderson Valley.


Click here to download this week’s show.

Lisa Morehouse is an award-winning public radio and print journalist who’s filed for National Public Radio, American Public Media, Edutopia, and McSweeney’s. Her reporting has taken her from Samoan traveling circuses to Mississippi Delta classrooms, from the homes of Lao refugees in rural Iowa to California youth incarceration facilities. For the last year she’s collaborated with KQED Public Radio’s The California Report on a series about the future of small town California.

Know Your Pro: Sketching Feggo

Mexican cartoonist Felipe Galindo, who goes by Feggo, has been dreaming up surreal images since he was a teenager. Today they are published in the New Yorker and Mad Magazines and all over the world. We spoke with him in his Washington Heights studio in New York as part of our new series looking at Latino professionals with unusual jobs.

Do you know a pro we should know?

We’re looking for people with uncommon jobs: tightrope walkers, road kill disposers, chewing gum testers. We’d love to hear your suggestions for people we should profile. You can write us online, in the comments below; send us an email at; or call our listener line at 646-571-1228.

Click here to download this week’s show.

If you are in New York City and want to check out his show, Manhatitlán, you can visit the Mark Miller Gallery May 25th through the end of June. Here are some of Feggo’s drawings:




Feggo is the nom de plume of Felipe Galindo, an award-winning Mexican artist who since 1983 has lived and worked in New York City. He creates humorous art in a variety of media, including cartoons, illustrations, fine art, and public art. He is the creator of Manhatitlan, a project which celebrates the intertwining of Mexican and American cultures in New York through drawings, animations and a book of the same title.  “No Man Is a Desert Island” is his most recently released cartoon collection book (Jorge Pinto Books, 2012).His cartoons appear in The New Yorker, The New York Times, Reader’s Digest, The Wall Street Journal, Mad, Nickelodeon, Inx, Barron’s and in British publications such as Private Eye, Oldie, The Spectator, Prospect, as well as many others worldwide.


Immigrant women who are victims of abuse will have more reason to hide if Congress approves a new version of the Violence Against Women Act. The law, which provides legal and financial assistance to abuse victims, is up for renewal. Changes in the House version, passed May 16, threaten current protections for gays and lesbians and immigrants. We speak to Cecilia Gastón, executive director of the Violence Intervention Program, Inc., for an overview on how these changes could impact immigrant women and their families.
Click here to download this week’s show.


Cecilia Gastón is the Executive Director of the Violence Intervention Program, Inc. Ms. Gastón has been awarded one of El Diario/La Prensa’s Outstanding Women of the Year. She has worked as Assistant Executive Director for Administration and Operations at Inwood House, one of New York City’s leading teen pregnancy prevention programs. Previously, she worked as program director of multiple supportive housing programs serving persons living with HIV/AIDS for Health Industry Resources Enterprises, Inc.