The growth in the Latino population has media power houses fighting for a share of the highly coveted Latino market. To better understand how US media companies compete to capture Latino audiences, we revisit our conversation with Arlene Davila, a professor of Anthropology, Social and Cultural Analysis at New York University.
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Arlene Davila is a professor of Anthropology, Social and Cultural Analysis at New York University. She is the author of Sponsored Identities: Cultural Politics in Puerto Rico and Latinos Inc: Marketing and the Making of a People, Barrio Dreams: Puerto Ricans, Latinos and the Neoliberal City. Her book, Latino Spin: Public Image and the Whitewashing of Race recently received the Latin American Studies Association prize for the best book in Latino studies.