Latino USA

Latinas Have the Buying Power / by Maria Hinojosa | November 8, 2013

Latinas Have the Buying Power

This holiday season, the toymaker Mattel is hoping to boost sales by reaching out to Latina moms. Maria Hinojosa talks about Mattel’s first-ever Spanish-language ad campaign, and a recent Nielsen study that positions Latina moms as a rapidly emerging economic and cultural force.

Photo courtesy of Flicker (davidd).

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