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The Rolezinhos Take Over Brazil's Malls / by Melaina Spitzer | May 16, 2014

The Rolezinhos Take Over Brazil’s Malls

If you are a teenager and you live in one of Brazil’s urban informal settlements,or favelas, there’s not a lot of places you can go to hang out with your friends. Recently, teens have taken to organizing rolezinhos – mass meet-ups in upscale shopping malls, organized via social media.

Over time, these innocent gatherings have become something more. As protest movements grow in Brazil in the lead up to the World Cup, the rolezinhos have taken on a political character – a forum for combating the racism and social exclusion that pervades Brazilian society.

 

contributors1

Melaina SpitzerMelaina Spitzer is a freelance reporter living in Brazil.  Based in South America since 2008, Melaina has reported from Ecuador, Argentina and Brazil on the environment, human rights, and social conflicts. Her radio reports have aired on the BBC/PRI’s The World, NPR’s Morning Edition, and APM’s Marketplace.  In addition to her work as a journalist, Melaina is the Director of the Academy of the Sea, a non-profit dedicated to socio-environmental education and innovation in Brazil’s coastal communities.

 

 

 

Feature photo by Melania Spitzer

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