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The importance and rigidity of gender roles in a Latino household are sometimes ingrained at a young age. But Los Angeles-based filmmaker Gloria Morán wants to change that narrative.

In a recent PSA titled “Boys Will Be Boys,” Jorge Diaz (”Elena of Avalor,” “East Los High”) helps deliver a powerful message about the ways men and women experience machismo at a young age. As he washes the dishes, vacuums and organizes the living room he addresses his daughter with anecdotes about how differently he, his sister and his female cousins were raised.

Diaz talks about how angry his father was when he found him playing with his mother’s shoes at age 3; how woman in his family were forced to help around the house while boys were allowed to play; and the double standards that some parents have when it comes to dating.

Read more at HuffPost Latino Voices.