Photojournalist and film director Shaul Schwarz’s new documentary Narco Cultura contrasts Mexico’s drug violence with the music and fandom of narcocorridos–a style of music that celebrates the anti-heros of the Mexican cartels. Host Maria Hinojosa speaks with director Shaul Schwarz and former narcocorrido marketing director Joel Vazquez about the film, the musical movement of narcocorridos, and the state of Mexican-American self-identity. She also speaks with economist Rodrigo Canales about cartels as a business.
Shaul Schwarz is an Israeli photojournalist and film director. His work has appeared in National Geographic, Newsweek, Time, The New York Times Magazine, El Pais Magazine, GQ and Marie Claire. His coverage of the conflict in Haiti in 2004 received two World Press Awards. Most recently he was honored with the 2008 Robert Capa Award given out by the Overseas Press Club.
Joel Vazquez: Joel Vazquez works in advertising and marketing for narcocorrido bands. He is the former marketing director for Twiins Enterprises, one of the largest narcocorrido labels in the U.S.
Rodrigo Canales is an Associate Professor of Organizational Behavior at Yale School of Management. He researches the role of institutions in entrepreneurship and economic development. Specifically, Rodrigo studies how individuals purposefully change complex organizations or systems.