Latino USA

Posts Tagged ‘Gov. Mitt Romney’

Fi2W Commentary: Campaigns Blitz Latino Voters with Ads, But Will it Change the Race?

Both President Obama and Mitt Romney are stepping up efforts to reach Latino voters ahead of the November 6th election. Last week Obama and a strangely tanned Governor Romney appeared on Univision to answer questions in a town hall-type forum. Their campaigns are also churning out ads directed at Latinos.

In this post I’ll explore what’s different about these ads and whether they can make a difference in the race.

Romney is concentrating on key battleground states like Florida and Nevada where the Latino vote could swing the election. In a recent Florida ad, produced in both Spanish and English, Romney’s favorite Latino poster-boy Senator Marco Rubio (R-FL) talks about how Romney has promised to save Medicare. This is a tactical change for a campaign that until now has mainly talked to Latinos abut the economy, the issue that regularly tops polls of Latino concerns.

Romney has largely stayed away from the immigration question when speaking to Latinos, since his anti-immigration rhetoric during the primaries turned off many Latino voters. During the Univision town hall, moderator Jorge Ramos repeatedly pressed Romney on immigration, but Romney remained vague about what he would actually do as president regarding unauthorized immigration.

Another theme that Romney is using to woo Latino voters is disillusionment. The Romney camp knows that about 70 percent of Latinos currently support the president. However, many Latinos feel let down by Obama because he didn’t keep his 2008 promises to create an easier path to citizenship for undocumented immigrants through comprehensive immigration reform.  In a Romney ad airing in Colorado and Nevada called “Ya No Mas” sad-faced Latinos talk about how Obama makes a lot of promises with his pretty words, but doesn’t follow through with results. Their disillusionment is why they are going to vote for Mitt Romney.

Why the change in focus? It could be because Romney’s support among Latino voters is actually shrinking. Only 24 percent of Latinos say they will definitely vote for the GOP candidate, down from 30 percent a few weeks ago. One of the reasons for this decline may be Romney’s now famous “47 percent “ talk in which he said that 47 percent of Americans are freeloaders that live off government. The Obama camp has seized on this in their new campaign ads.

In an ad from the SEIU/Cope Super-PAC, Romney is shown during the GOP primaries saying that most Latino immigrants just want to sneak across the border and get a free government handout,  a comment that is reminiscent of his “47 percent” remark. The ad is airing in states throughout the West that have large Latino populations like Nevada and Colorado. Obama’s supporters want to underscore the problem Romney has with Latinos, that they don’t believe he represents their values and interests. Democrats also want to remind Latinos about some of the anti-immigration statements Romney made during the primaries.

The Obama camp is also attempting to shore up their support among Latina women. In an ad produced by the campaign, Mexican-American actress Eva Longoria urges women to get active in the campaign because, she says, women stand to lose many of their reproductive rights if Romney is elected. In the spot, Longoria also mentions that Obama appointed two women to the U.S. Supreme Court. In another ad, also produced by the campaign, a Latina lawyer named Nydia Mendez talks about how Romney opposed Sonya Sotomayor’s Supreme Court nomination. Another Democratic ad features popular Spanish-language talk show host Cristina Saralegui saying that Romney only wants to continue Bush’s failed policies.

In addition to the issues, both campaigns are subtly attempting to appeal to Latino voters on racial and socio-economic grounds. Watch Romney’s “Ya No Mas” ad above. Notice anything? The Latinos in the ad are almost all of European origin. The Romney camp probably believes that the segment of the Latino population that is more likely to vote for him, besides the disillusioned, are those that are better off financially.

One legacy of Spanish colonial rule is that the upper classes in Latin America are overwhelmingly white. Take for example the Cuban exiles that came over in the ’60s. Though Cuba’s population is roughly half European and half Afro-Cuban, the first few waves of Cuban exiles were almost entirely white because they were largely from the upper classes. You see this in many other Latin American societies as well. Look at the telenovelas on Univision or Telemundo. The majority of the main characters, usually rich, are light skinned and light eyed while the servants are darker skinned.

By comparison, the Obama ads feature many darker skinned Mexican-Americans. These ads are running in the West where the majority of Latinos are Mexicans who, the assumption goes, are from the working class and middle class.

Will these tactics and changes in strategy work? Are Romney’s attempts to reach out to Latinos going to increase his popularity among this key group of voters? It’s possible, but unlikely. Obama’s massive lead will be hard to overcome. Even though the Romney campaign has spent more money on their Latino outreach than any other Republican candidate in history, it hasn’t done him much good. Though they spent less money on outreach, George W. Bush won 44 percent of the Latino vote in 2004, and in 2008 John McCain won the votes of 31 percent of Latinos. It just goes to show that in the end it comes down to the candidate. And in the case of Mitt Romney, many Latinos just don’t like him.

Fi2W is supported by the New York Community Trust and the John S. and James L. Knight Foundation with additional support from the Ralph E. Odgen Foundation and the Sirus Fund.

Jack Tomas is a writer, filmmaker, and editor working in New York. He’s originally from Houston, TX where he earned a BA in Theater and Communication from The University of St. Thomas. Later, he received an MA in Media Studies at The New School. Jack has worked several years as a professional filmmaker and his films have appeared in several film festivals including the Cannes Film Festival, The LA Comedy Shorts Festival, and The New York Independent Film Festival. He has also worked as a professional blogger since 2009 writing for Guanabee.com, Tuvez.com, Egotastic.com, and Directorslive.com. He lives in Bay Ridge, Brooklyn with his wife Marybec and two cats.

Despite Display of Diversity, GOP Actions and Words Send Hostile Message to Immigrants

The Republican Party is trying hard to appear diverse, inclusive, and welcoming. While they can’t do much about the optics of a convention packed with white people, they can control who gets the podium.

Have a look at the list of convention speakers. You have a large number of Latinos, including Ted Cruz, Texas U.S. Senate nominee, Susana Martinez, New Mexico Governor, and of course, GOP darling Marco Rubio, U.S. Senator from Florida. You even have some Asians, with appearances by Nikki Haley, Governor of South Carolina, and Ishwar Singh, president of the Sikh Society of Central Florida.

GOP leaders recognize that our country is fast becoming a majority minority nation and they need to appeal to people of color, especially growing immigrant communities which will decide the outcome, if not of this year’s elections, certainly of the 2016 race and beyond.

Republicans need to understand that most of us can see through this manufactured and condescending visual. The rabid anti-immigrant rhetoric of the GOP presidential primaries is still steaming fresh in our minds. Rubio himself admitted to George Stephanopoulos that he agreed with Los Angeles Mayor Antonio Villaraigosa when he said “you can’t just trot out a brown face or a Spanish surname and expect people are going to vote for your party or your candidate.”

“Policies matter and, look, the Republican Party does have a challenge,” Rubio said.

The platform they proudly present at the convention is not exactly endearing to us either. While Rep. Marsha Blackburn, co-chair of the Platform Committee, boasts that the platform “represents the inclusiveness of our party and reaffirms the idea that we are the ‘Big Tent Party,’” many of us see it as the exact opposite, as proof of their propensity to exclude.

The GOP platform pushes for reduction in federal spending, particularly social safety net programs. It advocates for a tax code that shamelessly favors the wealthy. It continues the Republican assault on labor unions. It declares an end to “Obamacare.” It spells out an immigration policy that focuses mainly on law enforcement and opposes any form of reprieve for undocumented immigrants.

The thing is, communities of color which are mostly middle and lower income Americans, rely on safety net programs they pay for with their taxes. These are families and individuals who will not benefit from tax breaks for wealthy Americans who do not need preferential treatment. Labor unions protect the interests of all working Americans. The president’s health care reform law has already benefited millions who would otherwise not have adequate care or any healthcare at all. Are Republicans really so tone deaf to what truly matters to immigrants, their children, and communities?

Shenanigans during the convention are also indicative of the climate that greets people of color when they step into Republican spaces. A couple of attendees threw nuts at an African American camerawoman, explaining “This is how we feed animals.” As Zoraida Fonalledas, chair of the Committee on Permanent Organization, started to speak in her accented English, some in thecrowd started chanting “U.S.A.! U.S.A.!” The attendees who assaulted the camerawomen were promptly ejected and RNC chairman Reince Priebus did call for order and respect for Fonalledas, but none of the bigwigs has come forward to challenge fringe elements in their midst.

On the contrary, Mitt Romney pandered to birthers and nativists in the GOP ranks when he declared “no one’s ever asked to see my birth certificate” while campaigning in Michigan last week.

Eric Liu, former speechwriter and deputy domestic policy adviser for President Clinton and a fellow with the Center for Social Cohesion at Arizona State University, writes:

Romney’s implicit pledge of allegiance to the birther movement is as revealing of his character as anything else in his campaign of half-deliberate opacity. He appears to lack a core capacity for empathy. He literally cannot see himself as someone not white, as someone accented or a newcomer … Romney may yet win in November. But he and this whole odious line of attack are on the losing side of history. The tide of demographics is irresistible, and soon enough it’ll sweep up his birth certificate and mine into a new notion of who is truly from this country.

Jeb Bush, who has been admonishing his party to ease up on its hardline immigration stance, told The Hill that inclusive language and policies are important symbols which reflect sensitivity for the concerns of communities of color. He also warned that if immigrant communities do not feel welcome, “we’re going to lose elections.” “That’s not opinion — that’s math,” he said.

Bush’s calculations are spot on. No matter how hard the Republican Party tries, most of us do not feel welcome. Both their words and actions belie their protestations of diversity and inclusivity.

You can follow Erwin de Leon on Twitter or read his blog.

Fi2W is supported by the New York Community Trust and the John S. and James L. Knight Foundation with additional support from the Ralph E. Odgen Foundation and the Sirus Fund. Image courtesy of flickr.

Erwin de Leon is a Policy Researcher and writer based in Washington, DC. He writes on immigration, LGBT, and nonprofit issues. You can follow him on Twitter at @ErwindeLeon.

Podcast: Can the GOP Convince Enough Hispanic Voters to Help Elect Mitt Romney?


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Republicans say they are aiming for 38 percent of the Latino vote in the presidential election. Mitt Romney is currently polling below 30 percent among Latinos. What can the GOP do to improve these numbers?

We called up Valeria Fernandez, a freelance journalist and filmmaker based in Phoenix, and Pilar Marrerosenior political writer for La Opinión to give us some analysis from the Republican National Convention in Tampa, Florida.

Going into the convention there was a lot of buzz about the strong anti-immigration language in the party platform, but according to Marrero, when she arrived in Tampa at the start of this week, the platform was nowhere to be found. What was leaked was so badly received that the full text was not released.

Marrero says the Romney campaign is trying to step back from the message of “self deportation” that it offered in the primaries. Romney is now talking about a proposal to add a temporary workers’ program, visas for families of green card holders and adjustments for undocumented immigrants who have served in the military. Marrero adds that Romney wants to position himself as having a more humane approach to immigration, but these measures aren’t really being advertised to non-Latino voters.

Fernandez has been seeking out Florida Latino Republicans. A major difference she has found between them and Latino Republicans in her home state of Arizona is that the Floridians largely support the DREAM Act and other attempts at reform while their counterparts in Arizona oppose anything they see as “amnesty” for undocumented immigrants and are largely behind anti-immigrant legislation like SB1070. But she says, the Floridians are distrustful of President Obama after he failed to fulfill his promise of comprehensive immigration reform, and believe Romney will be more moderate on immigration after he’s elected.

Polls show that the economy is the top concern for Latino voters. But Marrero says 68 percent of Latinos blame former President George Bush for the poor economy, and have not heard Romney’s economic message. One reason might be that Romney’s outreach to Latino voters is heavily concentrated in the battleground state of Florida with comparatively little activity elsewhere.

With Texas US Senate candidate Ted Cruz, Florida Congressman Marco Rubio and Puerto Rico Governor Luis Fortuño speaking during the convention, many have observed that Republicans are pushing hard to represent the Latino side of their party. But Marrero thinks those three will have a hard time connecting with the majority of American Latinos who are of Mexican origin. The key, she says, is the tone the GOP uses in its outreach to Latinos. Former Florida Governor Jeb Bush, she says, argued this before the convention: “We can’t tell people to join our cause if they don’t feel welcome,” she quoted Bush as saying.

Fi2W is supported by the New York Community Trust and the John S. and James L. Knight Foundation with additional support from the Ralph E. Odgen Foundation and the Sirus Fund. Image courtesy of flickr

Romney-Ryan Ticket Bad for Immigrants


by Erwin de Leon

Rep. Paul Ryan, Mitt Romney’s chosen running mate, shares a hardline stance on immigration with the former Massachusetts governor. A Romney-Ryan administration would not be as friendly to immigrants as the current occupant of the White House.

On his Congressional website, the Republican vice presidential candidate promises to continue advocating for “common sense reforms to our broken [immigration] system.” His notion of reform focuses on strict border control and law enforcement, even though our borders are more secure than ever, immigration from Mexico has slowed down, and the Obama administration has deported a record number of unauthorized immigrants. He hedges on the DREAM Act, stating that he “understands the points DREAM ACT supporters have raised,” but the stark fact is that he voted against it in 2010.

OnTheIssues.org, a nonprofit and nonpartisan organization which provides information on candidates, gives a good indication where Ryan stands on immigration. In 2006, he voted in favor or building a fence along the Mexican border and on preventing tipping off Mexicans about the Minuteman Project.

We will certainly learn more in the coming days where the Wisconsin congressman stands on immigration and other issues that matter to voters. But make no mistake: Romney picked Ryan because of pressure from conservatives. The GOP ticket now solidly sits on the far right on nearly all issues. In short, Romney and Ryan in the White House would be bad news not only for immigrants, but for seniors, women, LGBTs, and middle class Americans as well.

You can follow Erwin de Leon on Twitter or read his blog.

 

Fi2W is supported by the New York Community Trust and the John S. and James L. Knight Foundation with additional support from the Ralph E. Odgen Foundation and the Sirus Fund.

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