Latino USA

Posts Tagged ‘social media’

Racist Tweets Again?!

What’s more American than the Super Bowl? Could it be a can of Coca-Cola?

Coke debuted this commercial during the Super Bowl. And they’re re-running it during the Olympics.

It’s America the beautiful, in all of our languages.

Lots of people took to social media to celebrate it.

 

 

But it also got a bunch of negative reactions.

 

Guess which reactions news outlets were reporting on?

Latino USA producer talks to Gene Demby from NPR’s Code Switch blog about whether shaming racists on Twitter serves any purpose at all and why reporting on it has become a sort of genre.

 

 

contributors1
BrendaSalinasBefore coming on board as an associate producer with Latino USA, Brenda Salinas was awarded the highly competitive Kroc Fellowship at NPR. She has reported pieces for Morning Edition, All Things Considered, Weekend Edition, Weekends on All Things Considered and for KUHF Houston Public Radio. In college, she started her campus’ only student run foreign-language publication, Nuestras Voces. Brenda has a B.A. in Economics from Columbia University.

 

 

 

o9yuhavxhx7qsro_w8ijrahcosqcvdcnp4taxlwcyze-1-_vert-f24b6d68b23b4897f8c0e0cf523618b4a9e4eb18-s2-c85Gene Demby is the lead blogger for NPR’s Code Switch team. Before coming to NPR, he served as the managing editor for Huffington Post’s BlackVoices following its launch. He started a blog about race, culture, politics and media called PostBourgie, which won the 2009 Black Weblog Award for Best News/Politics Site. You can follow him on Twitter at @GeeDee215.

 

Our #LatinoViews Twitter Chat

Latinos make up a trillion dollar market and American companies are eager to cash in

 

Some are learning how to target that economic powerhouse by understanding the complexity of Latinos — we aren’t just one monolithic group of Hispanics!

 

Example: Just think about how many different types of Goya beans you see in the supermarket!

 

We don’t all eat the same thing, and we don’t all think the same way.

 

This week we hosted a #LatinoViews Twitter chat with NPR’s Code Switch blog about their landmark poll measuring Latino attitudes.

 

The poll is unique because it solicited responses from nearly 1,500 Latino Americans. The sample size was big enough to divide answers by subgroups – it took ethnic ancestry into account and it separated immigrants from non-immigrants.

 

The problem with the poll it can only give you multiple choice answers. Do you identify as Hispanic or Latino? Do you feel optimistic? Have you been discriminated against?

 

But it doesn’t give respondents the opportunity to answer WHY they feel the way that they do.

 

That’s why we took to social media for a 1-hour long conversation about the poll’s findings.

 

Here are some of the best moments from the Twitter Chat we hosted with NPR’s Code Switch blog.

 

DIA DE LOS TRADEMARKS, “NEWS OR NOISE?”

When Disney tried to trademark “Dia de los Muertos” for their new movie merchandise inspired by the Mexican holiday, Latinos went online and turned things back around. For this week’s “News or Noise?” Latino USA guest host Luis Antonio Perez speaks with Kety Esquivel, digital media strategist and Vice President for Fenton, about how Latinos online retaliated against the entertainment giant.

Illustration by Lalo Alcaraz; Image courtesy of Pocho.Com, where you can see the whole illustration. 

Click here to take the quiz!

Having trouble taking the quiz on your mobile device? Go to the quiz directly here.

KetyKety Esquivel leads the digital practice for Fenton’s Western region with nearly 20 years of experience in the private and public sectors. Her commentaries has been featured in stories on the Wall St. Journal, HITN, PBS, CNN, Televisa and Univision. She also served as the New Media Manager for the National Council of La Raza and the interim CEO for Latinos in Social Media.

Lalo_hs-150x150Lalo Alcaraz is the creator of the first nationally-syndicated, politically-themed Latino daily comic strip, “La Cucaracha,” seen in scores of newspapers including the Los Angeles Times. He is also co-host of KPFK Radio’s popular satirical talk show, “The Pocho Hour of Power,” and co-founded the political satire comedy group Chicano Secret Service. His work has appeared in major publications around the world and he has won numerous awards and honors. Alcaraz received his Bachelor’s degree from San Diego State University, and earned his master’s degree in architecture from the University of California, Berkeley. He is currently a faculty member at Otis College of Art & Design in Los Angeles. Alcaraz was born in San Diego and grew up on the border. He is married to a hard-working public school teacher and they have three extremely artistic children.

LeafferMarshall Leaffer is a copyright-law expert and professor at Indiana University’s Maurer School of Law.

 

NOTICIANDO: BLOGGEANDO

How has the Latino blogosphere changed as more people tweet and use tumblr and as big companies use new media to reach out to Latinos? Host Maria Hinojosa speaks to Maegan Ortiz, the publisher of Vivir Latino, about the changes for Latinos in new media.


Click here to download this week’s show.

Maegan Ortiz is a Los Angeles based Nuyorican mami media maker. She has written for the American Prospect, the Progressive, Univision, El Diario la Prensa, and Latina on Latino politics, media, and culture. She is the Publisher of VivirLatino and can be found on twitter @mamitamala.

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