Earlier this morning, NPR reported that Univision Communications Inc. “has acquired a controlling stake in the satirical news site The Onion.”
Here is the audio report:
NPR’s online report also included why a company known for its Spanish-language programming will buy a stake into a humor site:
Randy Falco, Univision’s CEO, and Isaac Lee, its president of news and digital, have concluded that humor is a key ingredient to appeal to the millennial palate. They hope to build on The Onion’s traffic for their existing digital sites, which are experiencing marked growth but not yet enjoying much in the way of profits.